One of the most important steps you can take as a business owner is having corporate photos of your team on your website and in marketing materials. Customers love having a face that they can attach to the names of people they’re reading about. It’s easier to build trust, and to reach out to others when you know what they look like.
Having professional photos of your staff is a great way to set your company apart from the competition. That said, how do you plan for a corporate photo shoot? As tempting as it is, there’s much more work that goes into professional photos than just a phone selfie.
Here is our recommended process to prepare your corporate team to get their photos done:
Agree on the Small Details, and Pass Them Along:
Whether you or someone on your team intends to take the photos, or you plan on hiring a photographer, it is vital that you have a work plan in place for a corporate photo shoot. This plan should consist of the key details that will make sure you get your photos down without disrupting your corporate team’s workflow more than you have to.
Some business teams, especially smaller groups, are more flexible than others. However, here are a few key details that you and your team should all agree upon as a minimum for your plan:
- What is the date, time, and location of the corporate photo shoot?
- Who will need to attend and get their pictures taken?
- What is the budget for the photo shoot? Does it include transportation, food, etc.
- Who will be taking the photos? Will you need to rent equipment?
- Do you have a backup plan if something comes up, such as bad weather?
- What kind of shots will you need? What is the latest corporate style?
Dress Yourself and Your Setting for Success:
One of the most important aspects of your corporate photo shoot is how you and your team will look. Your company has a brand to maintain, and how you look in your photos will reflect upon your brand’s image. Do you want to come off as sharp and professional? Caring and outgoing? Fun and energetic? How your teams dress will show off these attributes during your shoot.
What you wear is just a small part in determining how you and your team should look. Men and women alike should consider soft makeup to create perfect, professional pictures. The backdrop of your photos is just as important, and may require some decorations to improve your photoshoot. This may include banners, posters, or other props from your company.
Encourage your team to take the time to prepare themselves for how they should look the night before the shoot, and things should go much smoother when it’s finally time to take pictures.
Corporate Photos for Your Brand with Dani Weiss Photography:
There are many details you need to plan out for a corporate photo shoot. One of the most important ones is who you’ll have to take the photos you need. Even with the right clothing, equipment, and location, photos can turn out poorly if the photographer you use isn’t the right person for the job.
Like any business, you want to hire someone who has years of professional experience in the job you hire them for. That is why we hope you’ll consider Dani Weiss Photography for your photography needs. Our award-winning photographer has captured hundreds of photos at many different corporate events all over the country.
With over 30 years of experience, you’ll get one of the best photographers in the nation helping you get the photos you need to communicate your company’s brand. Contact us today and get in touch if you would like Dani Weiss to help with your corporate photo shoot.